Bryant Conference Center

The University of Alabama’s Bryant Conference Center is West Alabama’s premier meeting facility. It hosts large organizations like Mercedes Benz and serves as home to The College of Continuing Studies. Each year over one hundred thousand guests visit the conference center, and it has had the honor of hosting distinguished guests such as former President George W. Bush, Rudy Giuliani, and Joe Namath.

While undergoing minor renovations, the leaders at the conference center recognized it was time to update the signage and wayfinding system inside the building as well as introduce interactive directories. As a result, Formula Design was brought on to develop a cohesive design system that integrates with the building's new elements and finishes. The end result is a unified aesthetic that provides an improved experience for the building's visitors.

Relative Links: bcc.ua.edu