Tyler Gilbert

Tyler Gilbert

Design Director

Serving as Design Director and President, Tyler works closely with clients and the design team to oversee each project. He brings over 15 years of expertise working in the fields of branding, architecture, and signage. His past projects include NFL, MLS, professional baseball, and major collegiate stadiums, prominent medical facilities, universities, corporate headquarters, financial institutions… and the list goes on.

Tyler excels in his ability to conceptualize and carry ideas through completion, believing each endeavor is an opportunity to create unique and memorable experiences.

Outside of work he enjoys spending time with his wife and two children, binge-watching shows & movies, playing basketball, and when the weather is good (or not so good) he’s likely on a trail in the woods feeding his mountain biking addiction.


Composition
Cartography Appreciation
10%

Time & Space Travel Interest
15%

Mountain Biking
60%

Movie Quotes
15%
Hinton Bishop

Hinton Bishop

Designer

A graduate of the University of Alabama in 2016, Hinton became a self-taught graphic designer while working on receiving his PR degree. Having had a creative mind since childhood, he realized an education in PR would not be enough to express his creativity. After spending many hours studying in print and digital media, Hinton was able to hone his design skills for practical use. Hinton tries every day to push the bounds of what is possible by living and thinking outside of the box. Being naturally full of pep and energy, Hinton is usually up and about before the sun. Although intimidating at times, his unusual abundance of enthusiasm makes him an invaluable asset to the Formula design team.

Hinton enjoys recreational sports and video games if he is not taking a weekend trip to visit friends. If his TV is on, he will be watching Planet Earth or The Office. Hinton prides himself on cleaning his plate and boasts that he has never once needed a to-go box. Hinton regularly finds himself correcting the pronunciation of his name for others, often going so far as to spell it out for them


Composition
Movie References
2%

Coffee
3%

GIFs
15%

Roll
40%

Tide
40%
Carson Berry

Carson Berry

Designer

With a bachelor’s degree in Industrial Design from Auburn University and two years of previous construction management experience, Carson brings a unique blend of creativity and practicality to Formula Design’s team. He enjoys the development of new ideas as well as optimizing his designs for construction and installation. His belief is that design should make the world a better place and be a source of joy for everyone who experiences it, even for those manufacturing it.

In his free time, you can find Carson enjoying the outdoors, running, or reading an informative book at his favorite coffee shop. He is an active member at his local church, loves meeting new people, and is happiest when he’s spending time among friends.


Composition
A Good Cup of Coffee
20%

Dad Jokes
20%

Enjoying the Outdoors
20%

Hard Work
20%

OCD
20%
Amy Smith

Amy Smith

Designer

With over 25 years in the architectural signage industry, Amy has worked with and designed many different types of signage ranging from internally illuminated letters and wayfinding to large-scale high-rise pylons and billboards. She very experienced in the varied materials and trends that go into signage design and enjoys the creativity that goes into the process. Amy sees signage not only as a way of communicating information but as a way of displaying a piece of art and treats each client individually with a fresh approach. Using different materials and lighting concepts creates not only great signage but art that sets businesses apart and is a joy for the public to see.

Amy holds a Bachelor of Arts degree in graphic design with an emphasis on typography and illustration from the University of Alabama at Birmingham as well as an Associate’s degree in drafting from Wallace College in Dothan. She is well experienced in the design and fabrication drawing process of the architectural signage industry and enjoys every challenge that comes with the business.

In her spare time, Amy can be found with a camera in her hand, be it on land or under the water. Amy has been a serious amateur photographer for the past 23 years and shoots mostly macro and black and white architectural photos. Amy’s other interests include diving, hiking, mountain biking, reading, genealogy and she is a member of the Birmingham Paleontological Society. She enjoys spending time with her husband, family, and friends and loves to shop for antiques.


Composition
Nerd
35%

Book Worm
20%

Adventure Seeker
30%

Mischievious Thoughts
15%

Patience
-25%
Hunter Crawford

Hunter Crawford

Designer

A graduate of Auburn University with a B.F.A in graphic design, Hunter comes to Formula Design after spending time as Art Director of a small Birmingham-based company. He brings with him a diverse skill set that includes graphic and experiential design, acquired while working with and around a number of collegiate athletic programs, including his alma mater. Hunter loves bringing his craft into the 3-dimensional space and is passionate about creating spaces to make visitors think, feel, learn, and engage. Hunter is most in his element while working away from a desk and is most comfortable with his computer and sketchpad in his lap or at a tabletop amidst Xacto blades, straight edges, pens, pencils, and markers.

Hunter is a die-hard fan of his alma mater on and off the field. He loves Les Miserables and listens to it often while working. He also enjoys spending his free time being with his wife, swimming laps, enjoying great food, doing woodworking projects, screen printing, smoking cigars, playing video games, watching sports, and spending time with friends and family.


Composition
Caffeine
10%

Cigars
10%

Restlessness
20%

Creativity
20%

General Nerdiness
40%

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