The Collat School of Business
THE STORY
The all-new Collat School of Business leads the way for innovation and entrepreneurship on campus at the University of Alabama at Birmingham. The 108,000 square foot facility offers students a fresh, engaging learning environment preparing students to work in modern business environments.
The new building was made possible by generous donations from local entrepreneurs and alumni. Formula was asked to plan and design a unique donor recognition method to suit such generosity along with a wayfinding system tailored to the innovative architecture.
The highlight of the system is the one-of-a-kind digital donor display recessed into the lobby’s marble wall. The dynamic LED display greets students and visitors with inspirational stories of entrepreneur success and stunning visuals. Shaped to represent the student journey, the display begins with individual separated elements that unite and strengthen as you progress toward the center of the building. The screen interacts with a layer of donor names overlaid on clear panels, allowing a donor to be highlighted as their story begins. Content can be refreshed remotely and adjusted to fit a particular event or atmosphere, making the display a versatile instrument in promoting the school.
Relevant Links: uab.edu/business/home
