Regions Field

Regions Field in Birmingham, Alabama has become an iconic landmark for the rapidly developing city. It greets visitors and passersby on interstate 65, welcoming them to come on in and enjoy America's past-time.

Working with the City, Birmingham Barons, and the naming rights sponsor, Regions Bank, Formula was able to provide solutions for each group’s needs while creating a cohesive and immersive experience for park patrons with large architectural signage adorning the stadium's exterior, an integrated wayfinding system, and experiential graphics that celebrate both the team and the city.

Relevant Links: milb.com