BJCC Parking Deck
THE STORY
The BJCC is the hub of Birmingham’s expanding entertainment district. Attracting visitors from throughout the state and across the southeast. The main parking deck serves as visitor parking for arena events and conventions, plus the adjacent Uptown district. It also houses tenant parking for offices such as the SEC headquarters and will provide future support for a brand new stadium.
In 2018, Formula was approached regarding the facility which was about to undergo renovations and was in need of an updated wayfinding & signage system. Following a thorough survey of the deck, Formula was able to propose a plan with a budget estimate and was also able to identify opportunities to include environmental graphics to not only improve the functionality within the deck but also the overall user experience.
