Hoover MET

Hoover MET THE STORY The Hoover MET sports and recreation complex in Hoover, AL is a prime example of how great wayfinding design can enhance and benefit any business or entity. With a simple three-color design, we were able to provide the Hoover MET with a sign system that works across a 100-acre campus featuring a stadium, multi-use sports fields, …

Sidewalk Film Center + Cinema

Sidewalk Film Center + Cinema THE STORY The Sidewalk Film Festival has been a staple of Birmingham’s arts and culture scene for over twenty years. It draws crowds and takes over city streets as people flock into the magic city to partake in independent cinema together. Although the city has hosted this event annually for so long, Birmingham has lacked …

James E. Martin Aquatics Center

The James E. Martin Aquatics Center THE STORY The James E. Martin Aquatics Center is the home of the Auburn University Swimming & Diving team. The program has helped shape both champions and olympians during its time. Formula Design was tasked with lightly refreshing the space so as to honor the program’s past and prestige while keeping the athletes focused …

Fifth Third Bank

Fifth Third Bank THE STORY The next generation of 5/3 branches. Working with Fifth Third Bank and BDG Architects, Formula helped establish the branded environment for the completely reimagined new generation of bank branches. Our goal was to help connect each branch with its local community and promote the space as a resource for financial knowledge. Formula conceptualized plans to …

Battle Republic

Battle Republic THE STORY Battle Republic, a boxing fitness club founded in Homewood, Alabama wanted signage for their streetside storefront that would set them apart and send the message that they are ready to take on all challengers. Playing off of an aesthetic of vintage wood and metal shop signage, Formula Design created this sign to bring the time-tested look …

Ferguson Hall

Ferguson Hall THE STORY The Ferguson Student Center (a.k.a “the Ferg”) is referred to as the heart of The University of Alabama’s campus. The facility offers students a common gathering place to socialize, eat & relax. It also plays host to numerous events and programs all aimed to “maximize each student’s learning experience by supporting, supplementing, and completing the overall …

Regions Field

Regions Field THE STORY Regions Field in Birmingham, Alabama has become an iconic landmark for the rapidly developing city. It greets visitors and passersby on interstate 65, welcoming them to come on in and enjoy America’s past-time. Working with the City, Birmingham Barons, and the naming rights sponsor, Regions Bank, Formula was able to provide solutions for each group’s needs …