Hoover METTHE STORYThe Hoover MET sports and recreation complex in Hoover, AL is a staple of the greater sports scene in Birmingham, Alabama. This campus is a prime example of how strategic and attractive wayfinding signage design can help acclimate visitors to the space, inform them of where they need to go and create a holistic experience from the moment …
Sidewalk Film Center + CinemaTHE STORYThe Sidewalk Film Festival has been a staple of Birmingham’s arts and culture scene for over twenty years. It draws crowds and takes over city streets as people flock into the magic city to partake in independent cinema together. Although the city has hosted this event annually for so long, Birmingham has lacked a brick …
The James E. Martin Aquatics CenterTHE STORYThe James E. Martin Aquatics Center is the home of the Auburn University Swimming & Diving team. The program has helped shape both champions and olympians during its time. Auburn tasked Formula Design with lightly refreshing the Aquatics Center with new graphics, architectural signage, and seating and lockers IDs so as to honor the …
Fifth Third BankTHE STORYThe next generation of 5/3 branches. Working with Fifth Third Bank and BDG Architects, Formula helped establish the branded environment for the completely reimagined new generation of bank branches. Our goal was to help connect each branch with its local community and promote the space as a resource for financial knowledge. Formula conceptualized plans to help reach …
Battle RepublicTHE STORYBattle Republic, a boxing fitness club founded in Homewood, Alabama wanted signage for their streetside storefront that would set them apart and send the message that they are ready to take on all challengers. Playing off of an aesthetic of vintage wood and metal shop signage, Formula Design created this sign to bring the time-tested look forward a …
Ferguson Student CenterTHE STORYThe Ferguson Student Center (a.k.a “the Ferg”) is referred to as the heart of The University of Alabama’s campus. The facility offers students a common gathering place to socialize, eat & relax. It also plays host to numerous events and programs all aimed to “maximize each student’s learning experience by supporting, supplementing, and completing the overall mission …
Regions FieldTHE STORYRegions Field in Birmingham, Alabama has become an iconic landmark for the rapidly developing city. It greets visitors and passersby on interstate 65, welcoming them to come on in and enjoy America’s past-time. Working with the City, Birmingham Barons, and the naming rights sponsor, Regions Bank, Formula was able to provide solutions for each group’s needs while creating …