BroadwestTHE STORYThe Broadwest mixed-use development is one of the newest additions to the ever-growing Nashville, TN skyline. This complex encompasses a 34-story residential tower split between 14 floors of hotel at its base and 20 floors of condos above, a 21 story office tower, and a 4-story office and retail building all of which sit atop a 7 level underground …
Riverworks at Eastern Wharf
Riverworks at Eastern WharfTHE STORY”Eastern Wharf is a 43+ acre site along the Savannah River adjacent to the city’s historic downtown. In addition to being a large urban site in downtown Savannah, Eastern Wharf includes approximately 2,000 feet of river frontage, which will be an extension of Savannah’s famed Riverwalk. Being a true mixed-use endeavor, the projected build out of …
Hoover MET
Hoover METTHE STORYThe Hoover MET sports and recreation complex in Hoover, AL is a staple of the greater sports scene in Birmingham, Alabama. This campus is a prime example of how strategic and attractive wayfinding signage design can help acclimate visitors to the space, inform them of where they need to go and create a holistic experience from the moment …
Sidewalk Film Center + Cinema
Sidewalk Film Center + CinemaTHE STORYThe Sidewalk Film Festival has been a staple of Birmingham’s arts and culture scene for over twenty years. It draws crowds and takes over city streets as people flock into the magic city to partake in independent cinema together. Although the city has hosted this event annually for so long, Birmingham has lacked a brick …
James E. Martin Aquatics Center
The James E. Martin Aquatics CenterTHE STORYThe James E. Martin Aquatics Center is the home of the Auburn University Swimming & Diving team. The program has helped shape both champions and olympians during its time. Auburn tasked Formula Design with lightly refreshing the Aquatics Center with new graphics, architectural signage, and seating and lockers IDs so as to honor the …
Novel | Old Fourth Ward
NOVEL | OLD FOURTH WARDTHE STORYLocated in the heart of Atlanta’s historic Fourth Ward, Novel O4W offers the best of residential luxury in a unique neighborhood full of artistic and personal expression. Formula was brought on to develop exterior and interior signage fitting this unique facility. From the blade sign matching the sculptural column at the main entry to signs …
Battle Republic
Battle RepublicTHE STORYBattle Republic, a boxing fitness club founded in Homewood, Alabama wanted signage for their streetside storefront that would set them apart and send the message that they are ready to take on all challengers. Playing off of an aesthetic of vintage wood and metal shop signage, Formula Design created this sign to bring the time-tested look forward a …
The Pizitz
The PizitzTHE STORYThe Pizitz building in Birmingham, Alabama was once a flagship department store of the same name. Today, the historic structure has been renovated as a multi-use development complete with a full food hall, shops, high-end apartments, and Birmingham’s first brick and mortar independent movie theater, the Sidewalk Film Center + Cinema. Striking a balance between the building’s architectural …
Regions Field
Regions FieldTHE STORYRegions Field in Birmingham, Alabama has become an iconic landmark for the rapidly developing city. It greets visitors and passersby on interstate 65, welcoming them to come on in and enjoy America’s past-time. Working with the City, Birmingham Barons, and the naming rights sponsor, Regions Bank, Formula was able to provide solutions for each group’s needs while creating …
Alabama Theatre
Alabama TheatreTHE STORYThe Alabama Theatre is a gorgeous movie palace located in the heart of Birmingham’s entertainment district. This cinema was once flanked on both sides by two, large, matching blade signs. Built alongside the theatre in 1927, these signs greeted visitors from their respective vantages on 3rd Ave N and 18th St N. However, in 1950 both signs were …