Hoover MET

Hoover MET THE STORY The Hoover MET sports and recreation complex in Hoover, AL is a prime example of how great wayfinding design can enhance and benefit any business or entity. With a simple three-color design, we were able to provide the Hoover MET with a sign system that works across a 100-acre campus featuring a stadium, multi-use sports fields, …

Sidewalk Film Center + Cinema

Sidewalk Film Center + Cinema THE STORY The Sidewalk Film Festival has been a staple of Birmingham’s arts and culture scene for over twenty years. It draws crowds and takes over city streets as people flock into the magic city to partake in independent cinema together. Although the city has hosted this event annually for so long, Birmingham has lacked …

James E. Martin Aquatics Center

The James E. Martin Aquatics Center THE STORY The James E. Martin Aquatics Center is the home of the Auburn University Swimming & Diving team. The program has helped shape both champions and olympians during its time. Formula Design was tasked with lightly refreshing the space so as to honor the program’s past and prestige while keeping the athletes focused …

Novel | Old Fourth Ward

NOVEL | OLD FOURTH WARD THE STORY Located in the heart of Atlanta’s historic Fourth Ward, Novel O4W offers the best of residential luxury in a unique neighborhood full of artistic and personal expression. Formula was brought on to develop exterior and interior signage fitting this unique facility. From the blade sign matching the sculptural column at the main entry …

Battle Republic

Battle Republic THE STORY Battle Republic, a boxing fitness club founded in Homewood, Alabama wanted signage for their streetside storefront that would set them apart and send the message that they are ready to take on all challengers. Playing off of an aesthetic of vintage wood and metal shop signage, Formula Design created this sign to bring the time-tested look …

The Pizitz

The Pizitz THE STORY The Pizitz building in Birmingham, Alabama was once a flagship department store of the same name. Today, the historic structure has been renovated as a multi-use development complete with a full food hall, shops, high-end apartments, and Birmingham’s first brick and mortar independent movie theater, the Sidewalk Film Center + Cinema. Striking a balance between the …

Regions Field

Regions Field THE STORY Regions Field in Birmingham, Alabama has become an iconic landmark for the rapidly developing city. It greets visitors and passersby on interstate 65, welcoming them to come on in and enjoy America’s past-time. Working with the City, Birmingham Barons, and the naming rights sponsor, Regions Bank, Formula was able to provide solutions for each group’s needs …

Alabama Theatre

Alabama Theatre

Alabama Theatre THE STORY The Alabama Theatre, a gorgeous movie palace located in the heart of Birmingham’s entertainment district, was once flanked on both sides by two twin blade signs. Built alongside the theatre in 1927, the signs greeted visitors from their perches on 3rd Ave N and 18th St N. However in 1950 both signs were removed and later, …