Wayfinding monument at the Hoover MET

Hoover MET

Hoover MET THE STORY The Hoover MET sports and recreation complex in Hoover, AL is a staple of the greater sports scene in Birmingham, Alabama. This campus is a prime example of how strategic and attractive wayfinding signage design can help acclimate visitors to the space, inform them of where they need to go and create a holistic experience from …

Entry area with step and repeat photo wall and branded wall graphics at Sidewalk Cinema

Sidewalk Film Center + Cinema

Sidewalk Film Center + Cinema THE STORY The Sidewalk Film Festival has been a staple of Birmingham’s arts and culture scene for over twenty years. It draws crowds and takes over city streets as people flock into the magic city to partake in independent cinema together. Although the city has hosted this event annually for so long, Birmingham has lacked …

Dimensional Auburn logo and power stripe in the pool deck of the Auburn Aquatics Center designed by Formula Design

James E. Martin Aquatics Center

The James E. Martin Aquatics Center THE STORY The James E. Martin Aquatics Center is the home of the Auburn University Swimming & Diving team. The program has helped shape both champions and olympians during its time. Auburn tasked Formula Design with lightly refreshing the Aquatics Center with new graphics, architectural signage, and seating and lockers IDs so as to …

Corner of Novel | Old Fourth Ward showing exterior leasing center and blade signage

Novel | Old Fourth Ward

NOVEL | OLD FOURTH WARD THE STORY Located in the heart of Atlanta’s historic Fourth Ward, Novel O4W offers the best of residential luxury in a unique neighborhood full of artistic and personal expression. Formula was brought on to develop exterior and interior signage fitting this unique facility. From the blade sign matching the sculptural column at the main entry …

Battle Republic Exterior Flag Sign

Battle Republic

Battle Republic THE STORY Battle Republic, a boxing fitness club founded in Homewood, Alabama wanted signage for their streetside storefront that would set them apart and send the message that they are ready to take on all challengers. Playing off of an aesthetic of vintage wood and metal shop signage, Formula Design created this sign to bring the time-tested look …

The Pizitz exterior food hall signage

The Pizitz

The Pizitz THE STORY The Pizitz building in Birmingham, Alabama was once a flagship department store of the same name. Today, the historic structure has been renovated as a multi-use development complete with a full food hall, shops, high-end apartments, and Birmingham’s first brick and mortar independent movie theater, the Sidewalk Film Center + Cinema. Striking a balance between the …

Regions Field Letters and diamond logo designed by Formula Design

Regions Field

Regions Field THE STORY Regions Field in Birmingham, Alabama has become an iconic landmark for the rapidly developing city. It greets visitors and passersby on interstate 65, welcoming them to come on in and enjoy America’s past-time. Working with the City, Birmingham Barons, and the naming rights sponsor, Regions Bank, Formula was able to provide solutions for each group’s needs …

Alabama Theatre Blade Sign

Alabama Theatre

Alabama Theatre THE STORY The Alabama Theatre is a gorgeous movie palace located in the heart of Birmingham’s entertainment district. This cinema was once flanked on both sides by two, large, matching blade signs. Built alongside the theatre in 1927, these signs greeted visitors from their respective vantages on 3rd Ave N and 18th St N. However, in 1950 both …