NOVEL | OLD FOURTH WARDTHE STORYLocated in the heart of Atlanta’s historic Fourth Ward, Novel O4W offers the best of residential luxury in a unique neighborhood full of artistic and personal expression. Formula was brought on to develop exterior and interior signage fitting this unique facility. From the blade sign matching the sculptural column at the main entry to signs …
Fifth Third BankTHE STORYThe next generation of 5/3 branches. Working with Fifth Third Bank and BDG Architects, Formula helped establish the branded environment for the completely reimagined new generation of bank branches. Our goal was to help connect each branch with its local community and promote the space as a resource for financial knowledge. Formula conceptualized plans to help reach …
The Collat School of BusinessTHE STORYThe all-new Collat School of Business leads the way for innovation and entrepreneurship on campus at the University of Alabama at Birmingham. The 108,000 square foot facility offers students a fresh, engaging learning environment preparing students to work in modern business environments. The new building was made possible by generous donations from local entrepreneurs and …
Battle RepublicTHE STORYBattle Republic, a boxing fitness club founded in Homewood, Alabama wanted signage for their streetside storefront that would set them apart and send the message that they are ready to take on all challengers. Playing off of an aesthetic of vintage wood and metal shop signage, Formula Design created this sign to bring the time-tested look forward a …
The PizitzTHE STORYThe Pizitz building in Birmingham, Alabama was once a flagship department store of the same name. Today, the historic structure has been renovated as a multi-use development complete with a full food hall, shops, high-end apartments, and Birmingham’s first brick and mortar independent movie theater, the Sidewalk Film Center + Cinema. Striking a balance between the building’s architectural …
Ferguson Student CenterTHE STORYThe Ferguson Student Center (a.k.a “the Ferg”) is referred to as the heart of The University of Alabama’s campus. The facility offers students a common gathering place to socialize, eat & relax. It also plays host to numerous events and programs all aimed to “maximize each student’s learning experience by supporting, supplementing, and completing the overall mission …
Regions FieldTHE STORYRegions Field in Birmingham, Alabama has become an iconic landmark for the rapidly developing city. It greets visitors and passersby on interstate 65, welcoming them to come on in and enjoy America’s past-time. Working with the City, Birmingham Barons, and the naming rights sponsor, Regions Bank, Formula was able to provide solutions for each group’s needs while creating …
Alabama TheatreTHE STORYThe Alabama Theatre is a gorgeous movie palace located in the heart of Birmingham’s entertainment district. This cinema was once flanked on both sides by two, large, matching blade signs. Built alongside the theatre in 1927, these signs greeted visitors from their respective vantages on 3rd Ave N and 18th St N. However, in 1950 both signs were …