Hoover MET

Hoover MET THE STORY The Hoover MET sports and recreation complex in Hoover, AL is a prime example of how great wayfinding design can enhance and benefit any business or entity. With a simple three-color design, we were able to provide the Hoover MET with a sign system that works across a 100-acre campus featuring a stadium, multi-use sports fields, …

Bryant Conference Center

Bryant Conference Center THE STORY The University of Alabama’s Bryant Conference Center is West Alabama’s premier meeting facility, hosting large organizations like Mercedes Benz and serves as home to The College of Continuing Studies. Each year, over one hundred thousand guests visit the conference center and in the past, it has had the honor of hosting distinguished guests such as …

Brown-Kopel

Brown-Kopel Engineering Student Achievement Center THE STORY The Samuel Ginn College of Engineering comprises 10 engineering programs and occupies 14 buildings across Auburn University’s campus, making it the 2nd largest college within the university. In order to give the students every advantage and resource to excel and succeed, the university along with several generous alumni donors built the Brown-Kopel Engineering …

BJCC Parking Deck

BJCC Parking Deck THE STORY The BJCC is the hub of Birmingham’s expanding entertainment district. Attracting visitors from throughout the state and across the southeast. The main parking deck serves as visitor parking for arena events and conventions, plus the adjacent Uptown district. It also houses tenant parking for offices such as the SEC headquarters and will provide future support …

Sidewalk Film Center + Cinema

Sidewalk Film Center + Cinema THE STORY The Sidewalk Film Festival has been a staple of Birmingham’s arts and culture scene for over twenty years. It draws crowds and takes over city streets as people flock into the magic city to partake in independent cinema together. Although the city has hosted this event annually for so long, Birmingham has lacked …

Novel | Old Fourth Ward

NOVEL | OLD FOURTH WARD THE STORY Located in the heart of Atlanta’s historic Fourth Ward, Novel O4W offers the best of residential luxury in a unique neighborhood full of artistic and personal expression. Formula was brought on to develop exterior and interior signage fitting this unique facility. From the blade sign matching the sculptural column at the main entry …

Fifth Third Bank

Fifth Third Bank THE STORY The next generation of 5/3 branches. Working with Fifth Third Bank and BDG Architects, Formula helped establish the branded environment for the completely reimagined new generation of bank branches. Our goal was to help connect each branch with its local community and promote the space as a resource for financial knowledge. Formula conceptualized plans to …

Collat School of Business

The Collat School of Business THE STORY The all-new Collat School of Business leads the way for innovation and entrepreneurship on campus at the University of Alabama at Birmingham. The 108,000 square foot facility offers students a fresh, engaging learning environment preparing students to work in modern business environments. The new building was made possible by generous donations from local …

Regions Field

Regions Field THE STORY Regions Field in Birmingham, Alabama has become an iconic landmark for the rapidly developing city. It greets visitors and passersby on interstate 65, welcoming them to come on in and enjoy America’s past-time. Working with the City, Birmingham Barons, and the naming rights sponsor, Regions Bank, Formula was able to provide solutions for each group’s needs …